RESEARCH
& STRATEGY

Looking for a course that lifts the lid on the thinking that goes on behind the scenes of advertising campaigns?

Created in collaboration with some of the biggest names in the industry like Saatchi & Saatchi, WPP, Wolff Olins and Mail Metro Media – you’ll learn about how brilliant advertising campaigns are born from in depth, tailored research, clear insights and focused creativity.

Our experts lay it all out for you – so grab this knowledge and kickstart your career!

research and strategy

COURSE OUTLINE

module one

INTRODUCTION TO RESEARCH & STRATEGY

How advertising campaigns are created and introductions to some of our graduates working in the industry.

module two

RESEARCH DEEP DIVE

A look at different research techniques and how insights are found.

module three

STRATEGY DEEP DIVE

A look at how campaign strategies are formed and the different channels that bring ideas to life.

module four

GETTING A JOB

Covers how to put yourself in the best possible place to land your dream job.

IF YOU'RE AGED 18-30 SIGN UP TO THE ADcademy NOW!

research and strategy

WHY DO THE COURSE?

ANYWHERE, ANYTIME

The course is free and can be completed in your own time, alongside your current commitments.

UNPARALLELED ACCESS TO EMPLOYERS

No other course puts securing you a job front and centre quite like the ADcademy.

WE’VE GOT YOU COVERED

You'll get a 101 of the marketing and advertising industry and be given the building blocks to find where your skills fit in.

INCREDIBLE MENTORS

You'll be given the opportunity to be paired with your own industry mentor to guide you through your journey into the industry.

research and strategy

GRADUATE STORY

Our graduates have gone on to land roles at our partner companies, some of the leading names in the advertising, tech and creative industries.

SHRAVANI

Digital Executive at mSIX

“Through The ADcademy and ADcademy LIVE not only was I able to learn first-hand from industry professionals but I was able to build a solid network of people including everyone from CEOs to young talented freshmen”

“If not for The ADcademy, I would have always felt like an outsider but now as I start my first role in advertising I feel like I have found a place where I feel I truly belong.”

SO, WHAT ARE YOU WAITING FOR?