EXPLORING
THE INDUSTRY

If you’re looking for the ultimate guide to the industry that’s packed full of advice from leading experts – you’re in the right place! This course has been designed with one goal in mind – to get you a great job.

We’ve created this content in collaboration with some super brands and some of the biggest names in the industry including KFC, GSK, WPP, Saatchi & Saatchi, Mail Metro Media and many more – so you are learning from the best!

You’ll get a complete and comprehensive overview of the Marketing, Advertising and Communications industries in 7 hours of engaging video content.

Larisa - a happy ADcademy student in black and white with teal lightning bolts

exploring the industry

COURSE OUTLINE

module one
module one

WELCOME TO THE ADcademy

How advertising campaigns are created and introductions to some of our graduates working in the industry.

module two
module two

EXPLORING HOW THE INDUSTRY WORKS

A look at the ads that shaped the industry and how marketing and advertising is evolving.

module three
module three

UNPACKING THE ROLES INVOLVED

The different roles that exist within the industry – whatever you’re passionate about there is a place for you.

module four
module four

GETTING A JOB

Covers how to put yourself in the best possible place to land your dream job.

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IF YOU'RE AGED 18-30 SIGN UP TO THE ADcademy NOW!

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exploring the industry

WHY DO THE COURSE?

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ANYWHERE, ANYTIME

The course is free and can be completed in your own time, alongside your current commitments.

UNPARALLELED ACCESS TO EMPLOYERS

No other course puts securing you a job front and centre quite like the ADcademy.

WE’VE GOT YOU COVERED

You'll get a 101 of the marketing and advertising industry and be given the building blocks to find where your skills fit in.

INCREDIBLE MENTORS

You'll be given the opportunity to be paired with your own industry mentor to guide you through your journey into the industry.

exploring the industry

GRADUATE STORY

Our graduates have gone on to land roles at our partner companies, some of the leading names in the advertising, tech and creative industries.
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RAY

Digital Account Executive at Publicis

“I would say my development is marked by confidence and clarity. The ADcademy programme helped connect the missing pieces together and provided guidance to make better decisions for the future.”

“The programme has shown me that my curiosity is more than a quirk. It’s a strength that provides value in the wider world.”

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SO, WHAT ARE YOU WAITING FOR?